Gillette Stadium Naming Rights Contract

Gillette Stadium Naming Rights Contract: What it Means for the New England Patriots and Gillette

Gillette Stadium, home to the New England Patriots, has been the center of attention recently due to its naming rights contract. In October of 2019, the stadium`s naming rights were extended for an additional five years. The contract extension will keep the Gillette name on the stadium through the 2031 season.

The original naming rights agreement was signed in 2002 and was a 15-year deal worth $35 million. The contract extension is reported to be worth $225 million, which equates to $45 million per year. This contract extension is one of the largest naming rights deals in sports history.

Why are Naming Rights Important?

Naming rights are important to teams and venues because they provide a significant source of revenue. When an established company or brand is associated with a team or venue, it can enhance both the team and the company`s brand recognition and appeal.

In the case of Gillette Stadium, the naming rights are crucial, as they provide a significant portion of the New England Patriots` revenue. The stadium is also a popular venue for concerts and other events, which adds to the overall value of the naming rights agreement.

What Does this Mean for Gillette?

The extension of the Gillette Stadium naming rights contract is beneficial for both the New England Patriots and Gillette. For Gillette, the continued association with the stadium provides an opportunity for the company to increase brand recognition and appeal to a broad audience.

Gillette has been associated with the New England Patriots since 2002, and the extension of the naming rights contract demonstrates the company`s ongoing commitment to supporting the team and the region. The stadium`s location in Foxborough, Massachusetts, also provides a unique opportunity for Gillette to connect with fans and consumers in the region.

What Does this Mean for the New England Patriots?

For the New England Patriots, the extension of the Gillette Stadium naming rights contract provides a significant source of revenue. The team has been successful on the field in recent years, winning six Super Bowl championships since 2002. The success on the field has led to increased overall revenue for the team, and the extension of the naming rights agreement will only strengthen the team`s financial position.

Conclusion

The extension of the Gillette Stadium naming rights contract is a significant development for both the New England Patriots and Gillette. The association with the stadium provides an opportunity for Gillette to increase brand recognition and appeal to a broad audience, while the team benefits from a significant source of revenue. As both parties continue to work together, the Gillette Stadium name will remain a fixture in the New England sports landscape for years to come.